Google Adwords – We’ve spoken about Search Engine Optimisation (SEO) before. Now let’s talk about another great and effective marketing tool you could use to further get your brand out there; Google Ads.
With more than 70% of people using Google, it is definitely the most used search engine amongst others. Google is your “go-to”, your information hub when looking for, buying, or getting answers to something you need. The “scratch your head” moment normally ends where Google begins. Pages of search results are provided along with many websites to choose from, which you pick is your choice.
Coming back to pages of search results, no one really wants to go past the first page when looking for something. If they do, it would normally result in frustration and ending the search right there and before getting to the third page where your website may be, the searcher has already found something similar on the first page.